UNUTAMAM

Unutamam (which means "I cannot forget" in Turkish, and inspired by the song "Unutamam" composed by legendary artist Sezen Aksu), the first perfume in Nishane's bold new "Experimental Collection," defied categorization. But that's the point: as conceived by Nishane and star blogger and fragrance creator Miguel Matos, Unutamam (named after a famous Turkish song) intentionally straddles the line between exuberant seduction and animalistic ferocity, leaving it up to the wearer to decide what mood they wish to embody. From the first spray, Unutamam is an intense experience: a whiplash of lacerating scents and flowers that defies any attempt at complacent reaction. Even as the florals become softer and more lush, a smoky, industrial undertone grows, with patchouli, labdanum, and castoreum approximating the animal rumble of petroleum, the rugged protection of military-grade leather. Or perhaps your journey through this intriguing and dynamic fragrance will take you in another direction, to a garden of herbaceous delights and sweet, smooth caramelized amber. Ultimately, the choice is entirely yours, and that's quite an achievement.